Amelia Casovi
Complete brand identity and website design for a literary platform, developed from a single inspiration: a love of the ocean.
Amelia Casovi is a literary platform dedicated to original fiction, experimental storytelling, and creative writing. The project began with one simple statement from the author: “I like the ocean.” With that as the only initial creative direction, The Concept Draft developed the entire brand identity and website experience, transforming a personal inspiration into a distinctive and cohesive literary environment.
Services Used
Brand Strategy, Creative Direction, Brand Identity, Logo Design, Color Palette Development, Typography System, Visual Motif Development, Graphic Design, Website Design, Wix Studio, Website Architecture, Content Organization, Editorial Design, UX Design, Responsive Web Design
What We Did
Created the original logo and complete visual identity, including the color palette, typography system, decorative motifs, graphic elements, and overall creative direction. Designed the entire website, developed the navigation and page layouts, and established the content architecture. Organized the literary platform into four main sections—Cuentos, Piezas, Cuaderno, and Entre Líneas—with distinct purposes and presentation styles. Developed responsive layouts and a consistent editorial experience across the website.
Design / Approach
The author's love of the ocean became the conceptual foundation for the brand. Rather than relying exclusively on literal maritime imagery, we developed a visual language that reflects the ocean's atmosphere, movement, and sense of depth. Every design decision—from the original logo and color palette to typography, decorative elements, and website composition—was developed to create a distinctive literary identity. We also structured the website's categories and navigation to accommodate traditional fiction, experimental literary formats, and evolving creative work while keeping the reading experience intuitive and organized.
Results / Outcome
A complete literary brand identity and custom-designed website developed from a single initial inspiration. The finished design brings together an original logo, coordinated colors, typography, visual motifs, and an organized publishing structure. The project demonstrates The Concept Draft's ability to transform an open-ended creative idea into a cohesive visual identity and digital experience.
