Spartan Pro-Fix
Complete brand identity and business presentation for a family-owned home repair and maintenance company, including logo design, slogan development, service organization, brand guidelines, business cards, and marketing materials.
Spartan Pro-Fix is a family-owned business offering home and office repair, cleaning, and ongoing maintenance services. The client provided the business name and a preference for black and red. From that starting point, The Concept Draft developed the brand identity, creative direction, original slogan “One Call. Every Fix.”, and organized service offerings to establish a clear, recognizable business presentation.
Services Used
Brand Identity, Creative Direction, Logo Design, Brand Messaging, Slogan Development, Service List Development, Service Presentation Design, Brand Guidelines, Typography, Business Card Design, Print Design, Proposal Design, Marketing Collateral
What We Did
Developed the Spartan-inspired logo, brand identity, typography, color system, and brand guidelines. Created the original slogan “One Call. Every Fix.”, supporting brand messaging, and the customer-facing services list. Designed business card concepts, service proposal templates, and promotional flyer concepts to communicate the company's offerings consistently across print and digital applications.
Design / Approach
The creative direction began with the client's established business name and preferred black-and-red colors. We created a distinctive emblem combining a Spartan helmet, shield, house, and wrench to symbolize strength, reliability, and practical home repair services. Bold typography, high contrast, and restrained red accents established a professional visual system. The slogan “One Call. Every Fix.” reinforces convenience, while seven clearly organized service categories simplify how customers understand the business's offerings.
Results / Outcome
A cohesive brand identity and business communication system built around a recognizable logo, original slogan, organized service offerings, and consistent visual guidelines. The completed brand kit, business card concepts, proposal templates, and promotional designs provide Spartan Pro-Fix with a foundation for customer-facing communications and future marketing.
